Content: Multi-media advertising expenditures across 12 media.
Network TV, Cable TV, Syndication, Spot TV, Magazines, Sunday Magazines, Nat'l Newspapers, Newspapers, Network Radio, Nat'l Spot Radio, US Internet and Outdoor.
View by Category, Parent Company, Subsidiary or Brand.
SEARCH
1. From the main screen click on Create Custom Reports (top left)
2. Highlight the available media you want (the recommendation is All Media ).
3. Click the Select arrow button and then click Next (bottom right).
4. Select the Frequency and Date range (no more than 5 years at a time)
and click Add and then Next and proceed to the Product Set.
The Product Set page contains brands, products and companies.
5. If you are uncertain where to start, type a keyword into “Search Across All Product Levels”. You may choose to search where your keyword “begins with” or “contains”.
Recommendation is to use “contains” to make sure you find all matching keywords.
6. Once your criteria have been selected, click Next and complete the Report Format page, by choosing the Sorts.
If you wish to see the products broken out by brands, choose Sort by Product from the drop down menu in the "Break out your report" box. Choose any measures you would like to see.
7. Click Next and leave the default settings or complete the Report Options form as needed.
8. Click Next for the Report Summary page. Type in a report name and click Run.
9. The next screen shows the Report Viewer. If the status isn’t Running, click Refresh Listing just above the box until the status is Completed.
VIEW, PRINT OR SAVE
View in pdf or excel. Print or save using adobe or excel commands.
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