TV / Cable ad rates
in SRDS Standard Rate & Data Service (print & online). Cable / TV
Select a DMA ( Amarillo, e.g.) Hit Market Profile.
Cost per point is average for latest quarter -- for prime, daytime, etc.
What's cost-per-point?
The cost of purchasing one broadcast rating point. For any given spot announcement, Unit Cost divided by Audience Rating, equals Cost Per Point. Costs per point vary by daypart and market.
What's a rating point?
(1) In television, one percentage of all TV households who are viewing a particular station at a given time. (2) In radio, one percentage of all listeners who are listening to a particular station at a given time.
Labels: Advertising, Database Tip, TV
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