RQ Social Networking

Hot Topics -- SOCIAL NETWORKING

FORRESTER. IT market research database. forrester.com/
* Search terms: social networking; interactive marketing; social media.
(Forrester requires one-time registration. If you’re not on campus,
contact Lippincott Library 215-898-5924 or lippinco@wharton.upenn.edu/ for password.)

CLICKZ Search terms: social networking clickz.com/

Type a database name in FindIt! box.
BUSINESS & INDUSTRY. Trade journal database.
* Search terms: social networking and
[For best results combine with another term,e.g.
and healthcare --and marketing -- and finance -- and hospitality.]

BUSINESS WEEK articles. Select Technology ->
Search on: social networking. businessweek.com/

FAULKNER’S. IT reports database.
* Search on title: social networking & applications for business

http://cid-00cd13db4ceca777.skydrive.live.com/self.aspx/.Documents/User%20Revolution%20-The%20New%20Advertising%20EcoSystem.pdf

The User Revolution: the New Advertising Ecosystem and the Rise of the Internet as a Mass Medium. (Feb / 07) 425 pages. Piper Jaffray
Also on Thomson Analytics First Call.