For Profit Education Industry. Entrepreneurship.

GSE / EDUC 550
Educational and Social Entrepreneurship. SPRING 2007

Access Library databases by typing the database name in the FindIt! box on the Lippincott homepage.
Lippincott Library. http://www.library.upenn.edu/lippincott/ Terese Terry. terryt@wharton.upenn.edu/

Researching a Company, the Industry, the Economy.

The Company

√ Company Structure, Hierarchy, Financial History
http://hdl.library.upenn.edu/1017/6873/ CORPORATE AFFILIATIONS
(Note the Ticker symbol and industry codes for future use)

√ The Primary Documents For Us Public Company Information.
The annual 10K filing to the SEC. The annual Prospectus filing to the SEC. The annual report.
http://hdl.library.upenn.edu/1017/8288/ THOMSON RESEARCH

√ Company Background & Competitors. http://hdl.library.upenn.edu/1017/6939/ HOOVERS

The Industry

√ The primary resource for us industry statistics. http://www.census.gov/econ/census02/ US ECONOMIC CENSUS.
Type: education in NAICS Search Box.

√ Investment Analyst Reports http://hdl.library.upenn.edu/1017/25906/ VALUE LINE RESEARCH CENTER
Log On.
Select: (in left frame ) Research Center -> Look up Industry ->
Scroll down Industry list to Educational Services and Click on PDF icon (“Industry Commentary”)
To view companies in this industry click on: Educational Services.

http://hdl.library.upenn.edu/1017/6957 INVESTEXT
Type: education* and industry
Type: wall street transcript and education

√ Company / Industry / Market -- News

http://hdl.library.upenn.edu/1017/8436/ FACTIVA
Type: education and hl=Apollo group (Search for company name in headline or lead paragraph)
Type: educational services and education$ near6 market and re=usa

http://hdl.library.upenn.edu/1017/6891/ BUSINESS SOURCE PREMIER
1. Type: education in SU Subject; market in SU Subject AND united states in GE geographic terms.
2. Type: education in SU AND swot in TI Title. Strengths, Weaknesses, Opportunities, Threats.

http://hdl.library.upenn.edu/1017/7021 / BUSINESS INSIGHTS INTERACTIVE. (Market Research)
Search: education*

http://hdl.library.upenn.edu/1017/10613/ ORBIS (Market Research)
Select: Expert Search -> Click on orange chevron. -> Industry -> US SIC -> Hierarchical table ->
Remember the SIC code for this industry? (82)


The US Economy

http://hdl.library.upenn.edu/1017/7046/ STAT-USA