Monday, December 21, 2009

RQ Expedia strategy - Europe market

1. ABI/Inform  database.  This includes full text of Financial Times and the Wall St. J, along with travel industry trade journals.  Search on expedia in ABSTRACT AND  europe in ABSTRACT.
2. Business Source Premier database.  Use same search strategy.
3. Euromonitor database. report     "Expedia Inc - Travel and Tourism - World" 
You can get it this way.
Open Euromonitor database.  Select Advanced Search.  Search on    expedia and check the title box.

Also --  and this is worth doing, Search in Euromonitor on    expedia and check the text box.  This will retrieve reports that include Expedia info.
Note:   "Online Travel in the Survival of the Fittest"  includes a brief case study re Expedia.
OTHER Resources.
*For a quick start, open ORBIS database.  It has Expedia  company details, peer analysis, news and a Datamonitor report,which includes a SWOT analysis.  I think that Thomson Research Investext Investment analyst reports should
be useful. Trouble is.. That database will not open for me today.  Please try it yourself.  Type thomson in the findit box.  On the next page, select Thomson Research.  The resulting page should have the  Investext Research Reports over on the right side
*E-Marketer database has statistics on the European online travel business (under Consumers) but not specific companies.  

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