Thursday, January 14, 2010

RQ Alum E-readers market research

Our academic license with the subscribed databases, such as emarketer, restricts use to Penn ID holders, proscribing any commerical or non-Penn application of the information.

Listed below are some suggestions for locating info on e-readers.

1. mediapost.com/ Select RESEARCH -- >advanced search -- > Search (separately for best results)
electronic readers (13 hits)
e readers (51 hits)

2. http://www.technologyreview.com/ (MIT)
Search on: electronic readers

3. www.crn.com/ (Channel News) Search on: e-readers

And lastly, are you aware of the free access you have to
Dow Jones Factiva database? Wharton Career Services provides this to Wharton alums.
I believe all that is required is membership in the Wharton alumni association.

http://www.library.upenn.edu/access/alumni/lippincott.html/
Scroll down to Dow Jones Factiva. You'll see how to get free access to this premium database.

Dow Jones Factiva search suggestion. (I'm assuming the interface is the same as what I see on the library page) Select Search --> then Search Builder. Note you can change the date range,.
Search on (e-readers or electronic readers or digital book readers) and (market or sales) The parentheses are essential in DJ factiva with multiple ands or ors.

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