Team Project - Children's TV

Blake – Children’s TV and Branding. A Library Resource Sampler. 02/10/2006 terese terry terryt@wharton.upenn.edu

The Marketing Plan.

GETTING STARTED. Lippincott Library Home Page. www.library.upenn.edu.lippincott/

• Franklin. Keywords: market Research; questionnaires.
Subject Headings: marketing research; Surveys

• Lippincott Selected Business Websites. Entrepreneurship-Small Business; Marketing & Advertising
American Marketing Association. http://www.marketingpower.com/
A rich source of tutorials, best practices, case studies, strategies, dictionary, branding, marketing plan checklist + more. (Start with “Best Practices” in left frame.)

• FAQ Type: trade shows
• Lippincott Research Guides. Media: Broadcast / Entertainment; Consumer Behavior.
• Annenberg Library. Holds specialized media industry resources and references not available elsewhere. Librarian Sharon Black.
•
The big picture.
PROMT database. press releases and trade journal articles. Market survey coverage.

Type: children and television and brand*

MINTEL database. Type: children and television

ABI/INFORM database. Type: children* AND brand* AND statistical data

LEXIS-NEXIS STATISTICAL UNIVERSE database. “TV Basics : A Report on the Growth and Scope of Television.” Annual
Statistical overview of TV industry trends, including TV ownership and viewership, top programs, and advertising. Includes Neilsen and TNS data.

BUSINESS SOURCE PREMIER. Type: children AND brand* AND television
PROMT database. Trends, trade journals, press releases. New alliances.
BUSINESS INSIGHTS database. Type: children and television

Statistical Abstract of the US. Statistical tables from gov’t and private associations. Viewing hours by age group.

WWW – Kaiser foundation. Study of Entertainment Media & Health: Television/Video http://www.kff.org/entmedia/tv.cfm